There are plenty of ways to promote a company to the press – from news and updates, to tips and how-tos, to best practices and other insights. But really telling a company’s story – and a compelling one at that – is one of the best ways to create impact through earned media. Painting a picture
Resound Insight: How to Pitch Your Company Culture Read More »
It’s all about advance notice. Deal flow reporters are seeing hundreds of pitches weekly, if not daily — so you need to give them two key things: 1) A sizzling hook; 2) Plenty of advance notice. The story angle is pretty obvious, you need to demonstrate why not only the reporter, but also his/her readers should
Anatomy of a Clip: How To Get Into VentureBeat Read More »
What does an MBA Program have to do with the Holiday Season? How about tips on how professionals should handle themselves at corporate Christmas parties! Thinking broadly about how expertise can tie into current events is a great way to secure more coverage and help establish you as a thought leader in your industry. It
Client Clip: Fitting Your Message Into Current Events Read More »
From cars to careers, publications seem to be ranking everything in lists. Despite the ubiquitousness of lists, being ranked in the right outlet’s list does wonders for reputations. Especially if that outlet is the one that compiles an annual list of the world’s most influential people – Time Magazine. Being in the top “10”, “50”, or
Anatomy of a Clip: Making the Cut for Time Magazine Read More »
Know who you’re pitching. Know who you’re pitching. It’s worth repeating a million times. Poorly targeted pitches get bad results, and – more importantly – waste writers’ time and ruin relationships. In order to position USC’s online Master of Social Work program as a source of valuable skills for aspiring business men and women, we
Anatomy of a Clip: How to get into Fast Company Read More »
Today we bring you a guest post from Ilana Zalika, Principal & Co-Founder of NJ/NYC firm Resound Marketing. It’s a question I get asked a lot: how do I break into PR? The truth is, there are many different types of public relations – from fashion and tech, to healthcare, beauty, and entertainment – and each one
PR Newser: Resound Principal Ilana Zalika On Breaking Into The Biz Read More »
The campaign: NJ non-profit Family Reach Foundation helps families of kids with cancer pay for daily living expenses, which can overwhelm families alongside other medical and non-medical fees. Family Reach’s annual Cooking Live NYC fundraiser features top celebrity chefs, led by Family Reach Ambassador Ming Tsai, preparing an unforgettable 6-course meal live in the center of
Case Study: Cooking Up National Publicity for Non-Profit Read More »
This insight on pitching infographics comes from an event about 2 years ago – but the tips are still relevant today. Editors from Huffington Post, CNNMoney, The AP, and Mashable all weigh in. It’s probably not surprising that the infographic alone is not enough — to be successful in placing it (or compelling your target
How to pitch infographics…from the press who place them (via ProfNet) Read More »
Ironically, edtech vendors have been a bit weak on market education about what they do, and how they can/will make money in this exploding market space. Resound is out there helping them tell their stories. TechCrunch:
Industry News: VCs Bet Half a Billion on Ed Tech Read More »