Industry News: VCs Bet Half a Billion on Ed Tech

If you want product coverage, you’ll need to set up commissionable links for the media to include in their online stories. This is actually great news: it finally creates a direct link between press coverage and sales, and can increase clicks and revenues for your brand. Resound is one of the first and only agencies with proven experience in this type of affiliate-driven PR. We’re savvy in affiliate platform setup, have relationships with top lifestyle and commerce editors, and know what pitches will get you covered in gift guides, roundups, and more. Curious about how it works? Download our free Affiliate 101 one-pager, or set up a 30-minute consult with our CEO to discuss!

Isn’t it ironic that some PR can have a bad rep? We’re changing that by putting integrity at the center of everything we do.

With clients: we’re completely honest about what works – and what won’t. We’re open about expectations upfront, and transparent about status throughout the process.

With media: we’re committed to delivering pitches that get to the heart of the story. And if we don’t – we want to know. The “How’s My Pitching” link in our emails lets media share their feedback on our approach, anytime.

With our team: we encourage an open loop of feedback, collaboration, and support for anyone who works with us and for us. Ultimately, we build relationships that last. And isn’t that what PR is all about?

Our emphasis on hustle means our team is trained to find the right hooks and tactics for any message, with any media, in any industry. This applies to both consumer and business-focused PR. And it’s how we have been equally successful with both for going on two decades.

At the same time, we offer dedicated teams for B2B and consumer – each offering specific experience, relationships, and best practices in their respective area of expertise.

Many of our clients also find themselves in the overlap, and that’s when we really have fun – tapping into both sides of our agency to tell a variety of stories to different audiences, from business and tech to consumer, trade, and more.

We’re a small team, but we’ve moved the needle for startup and established brands alike. How?

It all comes down to being scrappy.

We understand your goals, build a plan, and then hustle like crazy to deliver results. PR is changing constantly, so no strategy or tactic is out of reach. We regularly leverage creative themes and timely tie-ins, react and respond to news and trends, and uncover new channels and opportunities to earn our clients the coverage they crave.

Need proof? We love to share our work. Reach out and we’ll send some examples.