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ilana_zalika

ilana_zalika

Owning The Holiday Hustle

  A holiday blog post? In September? Yes – you read that right. While most people are focused on Labor Day BBQs and football tailgates, we’re thinking about gift guides and stocking stuffers. Because when it comes to product PR, holiday gift guide planning starts now.   Discover how early pitching, personalized product samples, and strategic

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Boost Your Brand: Sustainable PR Strategies for Food and Beverage

As PR professionals, we often see companies in the food and beverage industry resorting to grandiose stunts or events with the hopes that media outlets and social media channels will miraculously act as their PR agencies. However, the substantial investment of these tactics often doesn’t pay off; while they’re likely to deliver a handful of

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Resound Takes Home Top Honors with PR News “Social Shake-Up” Award

Talk about a #latergram…in all the craziness of 2020, we never had a chance to celebrate an exciting award! Back in May, the Resound team was honored to be named a winner in The Social Shake-up Social Media Awards, recognizing exceptional work of social platforms and digital teams in the social media industry.  Resound took

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Affiliate-Driven PR Boosts Comma Home’s Sales to Deliver Over 100% ROI on PR

If you’ve ever searched a media site for a gift idea, you probably noticed that product lists and roundups these days come with one small…but significant…disclaimer – that if you buy something via a link from the story, the outlet may earn a commission on the sale. This is affiliate-driven PR at work. And savvy

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