With numerous media events available for brands to participate in — from Pepcom’s Holiday Spectacular to Everything Family Speed Pitching, What’s Trending Product Expo, and many more — brands are often left wondering where to even start. Is a media event worthwhile for my brand? Which event, if any, should I participate in? And once an
Media Event 101: Making the Most of Your Next Event Read More »
Congratulations! You’ve secured a round of funding…or perhaps you’ve acquired a company…or have been acquired yourself. As a startup, any of these are not only a major milestone, but also an opportunity to increase media visibility and buzz. At Resound, we have announced over $500 million in funding rounds, and over $2 billion in acquisition
Best Practices When Announcing Venture News Read More »
In discussing stage presence, legendary Las Vegas entertainer Roy Horn once said, “wear the cape; never let the cape wear you.” These same words ring true for brands facing down their first CES. Now in its 53rd year, the International Consumer Electronics Show encompasses nearly all of Las Vegas, welcoming 180,000 attendees and over 4,500
Bringing Your “A” Game to CES Read More »
Resound Makes Some Noise at the PRSA NJ Pyramid Awards This past summer, Resound Marketing made a strong showing at the Public Relations Society of America (PRSA) New Jersey chapter’s 30th Annual Pyramid Awards Banquet. The Pyramid Awards recognize New Jersey professionals’ excellence in public relations and communications. We are honored and pleased to announce
Resound Dominates PRSA NJ Pyramids Read More »
You know industry demand is strong when products evolve on what seems like a constant basis. Just when you thought you had everything you need for your growing family, something “better’’ comes along and makes you question why you bought your first “OMG I need this!” item in the first place. From feeding supplies to
Make Your Baby Brand Stand Out Read More »
One of our core principles at Resound calls for our team to always serve as Brand Champions. In short, it means that we operate in the best interests of our clients’ brands, in their entirety. In the last few years, our Brand Champions have gotten to flex their muscles on PR for some successful rebranding
PR for Rebranding Success Read More »
Self-care has moved beyond a trend, evolving into a $10 billion industry. It’s a movement sweeping the nation, and everyone from consumers to brands are jumping on board quickly. It has also presented a world of new PR tactics and opportunities – here’s what we’re seeing in terms of how brands are capitalizing on the
PR Tactics in the Self Care Industry Read More »
Within the $445 Billion beauty industry, brands who are taking a closer look at the ingredients that make up their products have gained much-deserved buzz for their approach in developing “better for you” skin care and makeup. For clean skin care brands, connecting with like-minded consumers requires an authentic beauty PR dialogue that’s stripped of
Beauty PR Cleans Up Read More »
Being on the other side of a trend can feel like the end of the line for a brand – whether you’re a spirits brand during dry January, a baked goods line when everyone’s slimming down for summer, a dairy product when celebs announce it’s trendy to be dairy-free. But it doesn’t have to be.
Not Trending? You Can Still Win at PR Read More »
In the age of ride sharing and the monetization of human networks, we have seen many brilliant ideas emerge. Uber created a revolution in the transportation industry by taking power away from traditional taxi companies and giving it to the consumer. Yet, almost 10 years after Uber turned the world upside down with its idea,
It’s OK: Be The Second Mover Read More »