Barry & Jason featured in Nerdist with new Bill & Ted trivia game
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How PR Turned Baby Shark Into a Piece of World Series History
If you hear the words “Baby Shark” and the song starts to play in your head on repeat, you’re not alone! But Baby Shark isn’t just for kids anymore…in the fall of 2019, it was also the walk-on song for Washington Nationals baseball player Gerardo Parra. With a directive to help client WowWee’s Baby Shark
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The Author in the Corner Office
Not every company has a 24/7 news cycle – so in today’s fast-paced media environment, how do brands stay relevant? Some of the most admired senior execs have the answers – demonstrating industry and category leadership through well-timed bylined articles, thought leadership in the press, and even best-selling books. Executive reads have come a long
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In the Wake of COVID-19…Is Your Message The Right One?
Of course the coronavirus has disrupted your business. The question is, what are you going to say about it? Whenever we explore crisis response in one of our spokesperson media training sessions, the hypothetical dilemma is a contained, often self-inflicted event – a customer data breach, a manufacturing defect, a safety issue at a consumer
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From Panel to Podcast: A Success Story
How did we land Tom Schoenfelder, Principal Scientist & Head of Academic Research & Partnerships at Caliper on the “Outside Game” podcast? It’s all about patience, persistence, and timing. It started in 2019, when we first landed Tom a coveted panel spot at a major sports business conference, where he shared his experience assessing thousands
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Good Housekeeping Exclusive Makes Smart Toothbrush Fly Off Shelves
Can a toy brand make a great toothbrush? When it comes to WowWee, the answer is yes. Parents everywhere know that getting kids to brush their teeth properly is a struggle. The secret to success is making it fun…and nobody knows fun better than WowWee, the brand behind Fingerlings, Baby Shark, and many other toys
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