SupportPay Founder Sheri Atwood’s comeback story featured in Forbes
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Can Press Coverage Drive Sales with Affiliate?
The Intersection of Affiliate Marketing and PR Means New Opportunities for Brands It’s an age old debate…can PR drive sales? There’s no question that PR can help establish a brand, build credibility, and create visibility – all of which absolutely have an impact on your bottom line over time. But the ability to direct track
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How PR Turned Baby Shark Into a Piece of World Series History
If you hear the words “Baby Shark” and the song starts to play in your head on repeat, you’re not alone! But Baby Shark isn’t just for kids anymore…in the fall of 2019, it was also the walk-on song for Washington Nationals baseball player Gerardo Parra. With a directive to help client WowWee’s Baby Shark
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The Author in the Corner Office
Not every company has a 24/7 news cycle – so in today’s fast-paced media environment, how do brands stay relevant? Some of the most admired senior execs have the answers – demonstrating industry and category leadership through well-timed bylined articles, thought leadership in the press, and even best-selling books. Executive reads have come a long
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In the Wake of COVID-19…Is Your Message The Right One?
Of course the coronavirus has disrupted your business. The question is, what are you going to say about it? Whenever we explore crisis response in one of our spokesperson media training sessions, the hypothetical dilemma is a contained, often self-inflicted event – a customer data breach, a manufacturing defect, a safety issue at a consumer
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