Resound Marketing was honored twice at the annual PRSA-NJ Pyramid Awards on June 15, the 28th annual event celebrating the cream of the crop of New Jersey’s PR scene. Early on in the night, Resound received an Honorable Mention for the best single placement – celebrating our prominent positioning of SupportPay in an Entrepreneur Magazine feature
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Much contested on the Internet and in the real world, puns basically are AP Style convention in the PR world (don’t fact check me on that). In marketing and PR, there is a tendency to lean on puns to add a sense of personality to your writing. It can be a good tactic, but only
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In Public Relations, some of your best ammo comes from the relationships you build. Beyond the dozens of pitches reporters consider daily, there are many other articles they are investigating silently that you may not be privy to. That is, unless, you’ve built a relationship as a trusted resource. Make Friends, Build Relationships. Educating reporters
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Coverage on a national morning show is the ultimate PR win for any agency and brand, but getting there isn’t easy. With so much national, celebrity, and breaking news it can be difficult to cut through the crowded newsroom buzz to share your own story. With diligence, research, and craftsmanship of a story that appeals
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O’Dwyer’s recently featured insights from Brandon Lewis, Account Coordinator in Resound’s NYC office, on how PR professionals can nail the “perfect pitch”. Read the full article online at O’Dwyer’s PR News here: Keep Calm and Carry On Pitching Excerpt: In PR, there’s nothing more exciting than landing that perfect pitch. All of the
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O’Dwyer’s recently featured insights from Marni Bahniuk, Vice President of Resound’s Princeton office, on making challenger brands relevant in a pop culture age. Pop Culture transcends age, gender and job title. Whether you’re a Millennial, Baby Boomer, chief technology officer or mailroom attendant, people tend to find common ground discussing their favorite movies, music and TV
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Deskside meetings with print editors offer your business the opportunity to directly interact with media that align well with your brand. These brief, face-to-face appointments provide editors with a firsthand look at your product and the chance to hear the story behind your company straight from the source…you. At Resound, we have successfully secured numerous
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There are plenty of ways to promote a company to the press – from news and updates, to tips and how-tos, to best practices and other insights. But really telling a company’s story – and a compelling one at that – is one of the best ways to create impact through earned media. Painting a picture
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It’s all about advance notice. Deal flow reporters are seeing hundreds of pitches weekly, if not daily — so you need to give them two key things: 1) A sizzling hook; 2) Plenty of advance notice. The story angle is pretty obvious, you need to demonstrate why not only the reporter, but also his/her readers should
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What does an MBA Program have to do with the Holiday Season? How about tips on how professionals should handle themselves at corporate Christmas parties! Thinking broadly about how expertise can tie into current events is a great way to secure more coverage and help establish you as a thought leader in your industry. It
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