As this year’s New York Comic Con drew to a close, we produced an event on behalf of The Kraken Rum, to fete the star of their cinematic new TV ad campaign, Tom Payne. You may also know him as Jesus from AMC’s The Walking Dead. With an emphasis on epic storytelling and high campaign
Wooing Your Brand Fans: A Case Study Read More »
YouTube has long been a growing resource for brands to tap influential personalities for added visibility – but in the last few years especially, an unlikely hero has emerged: the kid YouTuber. As a PR professional with more than 15 years experience in the toy space, I have seen the increasing impact that YouTube influencers
KidTubers: Ruling the Airwaves…And Your Retail Decisions Read More »
Sofia Vergara and Cobie Smulder’s husbands play Dungeons & Dragons together. And are more than happy to post about it on Instagram, to the delight of hundreds of thousands of fans. Not that long ago, Superman pajamas and 12-sided dice were exclusively reserved for The Bullied and Meek… and now, a contender for People’s “Sexiest
Nerds Rule! And Why You Should Win Their Hearts Read More »
To celebrate the launch of a new ad campaign for client Harmless Harvest, we wanted to get in front of media to share the news and make sure Harmless Harvest Coconut Water is top of mind for summer stories and beyond. We chose to quite literally get in front of them with media desksides.
Desksides: Sipping Around NYC Read More »
Google processes over 40,000 search queries every second on average, translating to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. It’s safe to say most consumers are conducting online searches to solve their inquiries, especially during the holiday season. When our client Location3 asked us to bring awareness to their
How Location3 Kept Registers Ringing at Holiday Time Read More »
Managing social media during a live event like CES, PhotoPlus Expo or Toy Fair is a test in attentiveness, problem solving and spelling abilities. But we’ve done it, again and again. We’ve made some mistakes, we’ve had our fair share of successes and we’ve learned a lot along the way. Ultimately, we’ve discovered the value
The Social Media Secret is…Planning? Read More »
When our client WowWee enlisted our support to launch their newest products, Fingerlings, they had one “small” request – make them the hottest toys of the 2017 holiday season. If you don’t already know, Fingerlings are adorable, interactive baby monkeys that cling to your finger and respond to sound, motion and touch. So after brainstorming
Going Bananas Over Fingerlings Read More »
In a diverse media universe, a good national broadcast appearance still attracts the *right* kind of attention for startups, and may open the door to a big investor, buyer, or partner. But producers at business news networks and talk shows want guests with name recognition. So where does the ambitious startup founder with a great
Are You There Broadcast? It’s Me, Startup Read More »
At a Publicity Club of New York luncheon, WCBS 880’s Jonathan Clark shared with the crowd of publicists and marketers that when pitching him your client/expert, it’s in everyone’s best interest to pitch the details of what they can speak to ahead of time. After all, when there is breaking news, checking emails and answering
Resound Insight: Great Pitches Never Die Read More »
Contributed thought leadership pieces are an excellent way to share your company’s point of view with the audience you want to reach, while still maintaining your own narrative. But while this type of article is one you write yourself, you still need to work with an editor to secure the opportunity. Unfortunately, editors have become
Anatomy of a Clip: How to Get into Fast Company Read More »