If you’ve been following our posts, you know that we’re fascinated by the rise of kid YouTubers, and how they’ve quickly evolved into a go-to resource for brands looking to engage with younger audiences. We often compare this world to the Wild West, as there are many challenges—yet few rules—in this new domain. Recently, though,
New Rules in the Influencer Wild West Read More »
Last week, Resound sponsored a Stacklist event, Recruiting & Culture: Building a Startup Team, with panel members from CultureIQ, Betterment, Movable Ink, and Greenhouse. Here are some of the key takeaways from the event that you can use to build your next dream team: Ask for actual customer anecdotes in the interview process. Always ask
Resound @ StackList: HR Panel Recap Read More »
PR people love nothing more than a good Day of Observation. And usually, the sillier, the better. This month alone, we’ve got National Cookie Day (March 6), National Pancake Day (March 12), and Manatee Appreciation Day (March 27). Today features the appropriately silly National Peanut Cluster Day and National Proofreading Day, but the star of
I’m With Her: A Reflection Read More »
The Ever-Changing World of HR Tech: Distinct Challenges for HR Professionals The HR Tech industry has come a long way in the last ten years. It’s no longer only comprised of complicated, top down, feature heavy systems for large enterprises. Global HR technology spending is now at $40 billion a year, and companies of all
The Ever-Changing World of HR Tech Read More »
In the beginning of the Internet, there was Myspace, AOL chat and… cat videos. Fast forward, and it’s no surprise that Instagram accounts like @dougthepug and @nala_cat continue to win our hearts and our attention. Often wanting to speak their consumers’ language and score a share of the engagement numbers, brands will integrate puppies, kittens
Branded Storytelling Goes Digital Read More »
We’ve made it official! Recently, Resound Marketing was recognized as a Certified Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the US. This is an exciting moment for Resound CEO & Founder Ilana Zalika, who has worked with countless
Resound is Now a Proud WBE Read More »
Will 2019 be the year of the baby? Nowadays, it’s nearly impossible to scroll through our feeds (and we all know how much time we millennials dedicate to our screens) without seeing tiny humans. Maybe it’s because of the increase in today’s most influential celebrities having babies – we’re here literally trying to keep up
Winning Over Millennial Moms Read More »
Like most tech PR people, the new year doesn’t feel like it has truly begun for me until I fall asleep on a redeye flight back from Las Vegas and the annual International Consumer Electronics Show. This show gets a little bit bigger every year. Bigger isn’t always better, though. While I had the pleasure
CES 2019: Rise of the Machines Read More »
1.8 million square feet filled with toys?! Sounds like a dream to some, but to others it’s an overwhelming thought knowing that New York Toy Fair is upon us. With so many of the larger companies dominating the show floor, others in attendance may ask themselves – why play the game? As a PR professional
Toy Fair: Beyond the Headlines Read More »
One look at the floor plan for CES 2019’s Sands Expo Level 2 will make your eyes cross. A few years ago, this area was referred to as the “health tech” showcase, and was the launching pad for some truly innovative devices. But as that category attracted billions of investment dollars, the number of players
CES 2019: Get It Together, Health Tech Read More »