It’s no secret: consumers are increasingly turning to influencers for advice on what they should buy in nearly every product category. Today’s influencers include bloggers, celebrities, and other social media personalities who have built a strong presence online with a dedicated audience. They are driving everyday purchases through both earned and paid partnerships with brands.

Industry awards can serve as powerful tools for validation, recognition and growth. But not all B2B industry awards carry the same weight or serve the same purpose. And in today’s crowded marketing environment, there are a LOT of marketing awards programs clamoring for a brand’s attention – and dollars. So which ones are worth pursuing?