PR for Toys and Games Brands
We’ve spent 20+ years working with toys, games, and family & parenting products. We know the industry inside and out - but we're also the agency that brands call in when they want to go bigger, and catapult into the mainstream.
Whether it's media roundups, product features, trade shows, celebrity sampling, influencer engagement, and more - we know what it takes to put your brand in the spotlight.
As a leading toy and games PR agency, we help our clients get in front of the right audience, in the right way. Our close contacts, creative pitches, and best practices are proven to increase consumer visibility, retail growth, licensing partnerships, sales, and more.
Toys & Games Brands We've Worked With
Our Services
We've worked with consumer lifestyle brands focused on toys, games, family and parenting products for 20+ years. We know the media inside and out - from the industry insiders in toy, hobby, and games, to the top-tier mainstream consumer press.
We’ve done influencer marketing for decades - from yesterday’s mommy bloggers and YouTubers to today’s IG and TikTok stars. We've also done all the toy & game industry shows, media pitching events, and awards - and know which ones are worth doing, and which are not. To us, the "what" is table stakes. It's the "how" that really matters.
Consumer & Affiliate Press
Toy/Hobby/Game Trade Press
Product Round-Ups
Earned & Paid Influencers
Holiday Gift Guides
Product Sampling
Sample Press
Trade Show & Media Events
Retail & Licensing Support
Celebrity Engagement
Introduce Your Toys & Games Brand with a
Bespoke Gifting Experience
Resound's #PRBox program is designed to help brands connect with the audiences that matter most through creative, highly personalized sampling campaigns. Whether you're launching a new product, entering a new market, or looking to amplify your brand’s presence, our PRBox is the perfect way to stand out.
Our extensive connections span toys and games media, influencers, talent agents, personal assistants, publicists, and even celebrity trainers and athletes. This means your products don’t just get delivered, they’re placed directly in the hands of those who can authentically amplify your message.
We’ll work with you to develop a custom strategy and creative mailer concept to ensure your product aligns perfectly with your brand voice and goals. Check out our 2025 PRBox calendar below to see how we can spotlight your health and wellness products at just the right time. We send 10-15 close media contacts a roundup #PRBox every 6-8 weeks with the perfect seasonal theme, tied to their planned coverage:
- January: New Year, New You - health & wellness brands
Closes November 15; Ships December 15 - February: Valentine's/Galentine's Day - night out & gift ideas
Closes December 1; Ships January 15 - April: Spring Refresh - beauty & fitness products
Closes February 1; Ships March 15 - June: Summer Essentials - patio, pool, and beach
Closes April 1; Ships May 15 - August: Back to School - must-haves for kids, college students, and teachers
Closes June 1; Ships July 15 - October: Holiday Stocking Stuffers - impuse buys & gifts under $25
Closes August 1; Ships September 15
Influencers & Celebs
Influencer engagement is one of the most effective ways to build visibility, credibility and trust for your brand. But success requires more than just a transactional approach; it’s about building authentic connections with influencers who align with your values and audience.
Our extensive network spans influencers of all sizes — from nano and micro to macro and mega influencers — across platforms like Instagram, TikTok and YouTube. Beyond influencers, we also work with talent agents, publicists, personal assistants and even celebrity trainers and athletes, ensuring your brand reaches the right people in the right way. By combining creative strategies with personalized outreach, we help your brand secure earned PR placements that resonate with audiences and drive meaningful results.
Toys & Games Campaign Highlights
The Op Schitt’s Creek Monopoly Launch
PR-Driven Sales
Widespread media coverage across top-tier lifestyle, entertainment, and celebrity press contributed to a huge boost in sales along with retail growth and major buzz for the brand. Results: 8B+ impressions, 30K social shares, and a whopping $80K in PR-driven sales for this campaign alone
Clixo Holiday Gift Guide Initiative
Media & Influencers
Personalized pitching, smart sampling, and a creative celebrity mailer gave this smaller brand a big holiday season, with widespread coverage across top-tier media and influencers. Results: 60+ gift guides, more than 1B impressions, and an earned post from (client dream placement) Eva Chen
Baby Shark Influencer Engagement
MLB Activation
A well-timed shipment of plush toys during the World Series landed Baby Shark in the dugout - prompting dozens of stories, Reddit threads, and social posts - all completely earned. Results: 800M impressions, air time to 14M viewers, and Baby Shark is now official World Series memorabilia!
"I've been working with Resound Marketing for more than 5+ years across several clients in the children's and family/entertainment product arena. Their team and organization is one of the best agencies I've worked with. The team is smart, genuine, hard-working, creative and extremely organized with little to no staff turnover. The agency has really strong relationships with the media and gets results for their clients."
Tracy DudkiewiczPresident - Tap MarketingToday's PR Is Different. So Are We.
Resound has never done things the traditional way. We built our agency helping small brands and startups win land grabs against huge competitors - then had major brands hire us to get them the same hustle and results.
We've had to be authentic, scrappy and creative from day one. Being flexible and forward-thinking is in our DNA. It's why our press contacts trust us -- and look forward to our thoughtful outreach and personalized approach.
And it's why brands both large and small flock to Resound when other agencies fall short.
About Resound
We're a certified woman-owned agency that works with B2B and consumer brands that change how we live, work, and play.
We've spent more than 20 years helping companies at every stage of business build credibility and visibility through PR.
Our unique approach throws out the rule book, puts creativity and hustle first, and identifies the best strategies for your unique business goals - blending traditional with digital, earned with paid, media with influencers, and more.
From mainstream consumer & business media to tech, vertical, and key trades, we know what it takes to get brands noticed.