PR for Health & Wellness Brands
As a health and wellness PR agency, we’ve worked extensively for over two decades with brands to drive top-tier media coverage, influencer engagement, celebrity & athlete endorsements, and more.
At Resound, we understand the challenges health & wellness brands face: navigating a crowded market, adapting to an evolving media landscape, and standing out without compromising your values. That’s why we specialize in crafting tailored PR strategies that go beyond the standard product pitch, helping health & wellness brands connect with audiences in meaningful ways.
Fill out our form below to get in touch, or scroll down to view our full calendar and case studies.
Health & Wellness Brands We've Worked With
Our Services
We bring over 20 years of proven expertise to help health and wellness brands stand out and succeed. From top-tier media coverage to influencer partnerships, trade show visibility, and more, we’ve consistently driven awareness, clicks, and sales for health, wellness, and sustainably-focused brands.
Our extensive media relationships span lifestyle, retail, and trade categories, giving us the ability to secure impactful placements across a wide range of outlets. Every program leverages our trademark creativity and spark, backed by proven experience, relationships, and results. We've executed hundreds of consumer tech PR campaigns in our 20+ years. To us, the "what" is table stakes. It's the "how" that really matters.
Consumer & Affiliate Press
Industry Trade Press
Product Round-Ups
Earned & Paid Influencers
Reactive Trendjacking
Product Sampling
Sample Press
Trade Show & Media Events
Retail Buyer Support
Celebrity Engagement
Introduce Your Health & Wellness Brand with a
Bespoke Gifting Experience
Resound's #PRBox program is designed to help brands connect with the audiences that matter most through creative, highly personalized sampling campaigns. Whether you're launching a new product, entering a new market, or looking to amplify your brand’s presence, our PRBox is the perfect way to stand out.
Our extensive connections span health and wellness media, influencers, talent agents, personal assistants, publicists, and even celebrity trainers and athletes. This means your products don’t just get delivered, they’re placed directly in the hands of those who can authentically amplify your message.
We’ll work with you to develop a custom strategy and creative mailer concept to ensure your product aligns perfectly with your brand voice and goals. Check out our 2025 PRBox calendar below to see how we can spotlight your health and wellness products at just the right time. We send 10-15 close media contacts a roundup #PRBox every 6-8 weeks with the perfect seasonal theme, tied to their planned coverage:
- January: New Year, New You - health & wellness brands
Closes November 15; Ships December 15 - February: Valentine's/Galentine's Day - night out & gift ideas
Closes December 1; Ships January 15 - April: Spring Refresh - beauty & fitness products
Closes February 1; Ships March 15 - June: Summer Essentials - patio, pool, and beach
Closes April 1; Ships May 15 - August: Back to School - must-haves for kids, college students, and teachers
Closes June 1; Ships July 15 - October: Holiday Stocking Stuffers - impuse buys & gifts under $25
Closes August 1; Ships September 15
Influencers & Celebs
Influencer engagement is one of the most effective ways to build visibility, credibility and trust for your brand. But success requires more than just a transactional approach; it’s about building authentic connections with influencers who align with your values and audience.
Our extensive network spans influencers of all sizes — from nano and micro to macro and mega influencers — across platforms like Instagram, TikTok and YouTube. Beyond influencers, we also work with talent agents, publicists, personal assistants and even celebrity trainers and athletes, ensuring your brand reaches the right people in the right way. By combining creative strategies with personalized outreach, we help your brand secure earned PR placements that resonate with audiences and drive meaningful results.
Health & Wellness Campaign Highlights
Hydragun
Leveraging the growing demand for fitness recovery gear, we executed a PR strategy focused on affiliate-linked placements, holiday gift guides, and in-depth product reviews. This effort generated 16.8B media impressions across top-tier health and lifestyle outlets, driving over $360K in shoppable content sales, 35K+ clicks, and delivering a 200% ROI for the brand.
Harmless Harvest
To elevate visibility for Harmless Harvest, a leading coconut water brand, we combined product launches, creative mailers, influencer engagement, and industry events. This strategy resulted in 1B+ media impressions, unique features in top outlets like Oprah, Refinery29, and Shape, as well as accolades such as the Self Healthy Food Award and coverage for the “Top 10 Most Harmless Cities” survey.
Dermstore
As an e-commerce destination for high-end skin care & beauty products, Dermstore leveraged a mix of beauty PR, influencer collaborations, and media events to drive 10B+ media impressions in just six months. This strategy boosted site traffic and sales, with one Today.com feature alone spiking a product’s sales by 400%, positioning Dermstore to compete with giants like Sephora and Ulta.
Vivitar
Legacy tech brand Vivitar expanded into the health and beauty space with a new personal care and hair tool line. Through seasonal pitches, product launches, CES support, holiday gift guides, and giveaway partnerships, the campaign generated over 12M impressions, including a standout feature in Reader’s Digest.
"I've been working with Resound Marketing for more than 5+ years across several clients in the children's and family/entertainment product arena. Their team and organization is one of the best agencies I've worked with. The team is smart, genuine, hard-working, creative and extremely organized with little to no staff turnover. The agency has really strong relationships with the media and gets results for their clients."
Tracy DudkiewiczPresident - Tap MarketingToday's PR Is Different. So Are We.
Resound has never done things the traditional way. We built our agency helping small brands and startups win land grabs against huge competitors - then had major brands hire us to get them the same hustle and results.
We've had to be authentic, scrappy and creative from day one. Being flexible and forward-thinking is in our DNA. It's why our press contacts trust us -- and look forward to our thoughtful outreach and personalized approach.
And it's why brands both large and small flock to Resound when other agencies fall short.
About Resound
We're a certified woman-owned agency that works with B2B and consumer brands that change how we live, work, and play.
We've spent more than 20 years helping companies at every stage of business build credibility and visibility through PR.
Our unique approach throws out the rule book, puts creativity and hustle first, and identifies the best strategies for your unique business goals - blending traditional with digital, earned with paid, media with influencers, and more.
From mainstream consumer & business media to tech, vertical, and key trades, we know what it takes to get brands noticed.