PR for Food & Beverage Brands
Resound has been working with food, beverage, and spirits brands as well as chefs, restaurants, and franchises for more than two decades - helping them grow visibility and credibility through media and influencer coverage, clicks, and sales.
Whether it's media roundups, trade features, celebrity sampling, influencer engagement, restaurant and retail buyer engagement, consumer and trade events, industry awards, and more - we understand what it takes to put your brand in the spotlight.
As a leading food and beverage PR agency, we help our clients get in front of the right audience - whether it's local or national, consumers or buyers, Gen Z or millennials, foodies or everyday consumers...and everyone in between. Our close contacts, creative pitches, and best practices are proven to drive PR success.
Fill out the form below to get in touch with us. Scroll down for campaign highlights!
Food & Beverage Brands We've Worked With
Our Services
The food PR landscape has changed, and old school approaches will no longer do. Resound has always been ahead of the curve. We help brands navigate what’s truly best for their needs, blending traditional with digital, earned with paid, and more.
Put simply: we know our way around the kitchen! Our experience includes working with a wide range of snack, drink, and packaged food brands, as well as restaurants, franchises, and chefs.
Every program leverages our trademark creativity and spark, backed by proven experience, relationships, and results.
We've executed hundreds of food industry PR campaigns in our 20+ years. To us, the "what" is table stakes. It's the "how" that really matters.
Consumer & Affiliate Press
Celebrity Engagement
Product Round-Ups
Industry Trade Press
Retail Buyer Support
Trade Show & Media Events
Sample Press
Earned & Paid Influencers
Reactive Trendjacking
Product Sampling
Introduce Your Food & Beverage Brand with a
Bespoke Gifting Experience
Resound's #PRBox program is designed to help brands connect with the audiences that matter most through creative, highly personalized sampling campaigns. Whether you're launching a new product, entering a new market, or looking to amplify your brand’s presence, our PRBox is the perfect way to stand out.
Our extensive connections span food & beverage media, influencers, talent agents, personal assistants, publicists, and even celebrity trainers and athletes. This means your products don’t just get delivered, they’re placed directly in the hands of those who can authentically amplify your message.
We’ll work with you to develop a custom strategy and creative mailer concept to ensure your product aligns perfectly with your brand voice and goals. Check out our 2025 PRBox calendar below to see how we can spotlight your food & beverage products at just the right time. We send 10-15 close media contacts a roundup #PRBox every 6-8 weeks with the perfect seasonal theme, tied to their planned coverage:
- January: New Year, New You - healthy snacks, mocktails & more
Closes November 15; Ships December 15 - February: Valentine's/Galentine's Day - night out & gift ideas
Closes December 1; Ships January 15 - April: Spring Refresh - pantry staples, picnic foods, & more
Closes February 1; Ships March 15 - June: Summer Essentials - Think patio, pool, and beach! BBQ must-haves, snacks, cocktails, etc
Closes April 1; Ships May 15 - August: Back to School - lunchbox must-haves, on-the-go fuel for college students, teachers gifts
Closes June 1; Ships July 15 - October: Holiday Stocking Stuffers - impuse buys & gifts under $25
Closes August 1; Ships September 15
Influencers & Celebs
Influencer engagement is one of the most effective ways to build visibility, credibility and trust for your brand. But success requires more than just a transactional approach; it’s about building authentic connections with influencers who align with your values and audience.
Our extensive network spans influencers of all sizes — from nano and micro to macro and mega influencers — across platforms like Instagram, TikTok and YouTube. Beyond influencers, we also work with talent agents, publicists, personal assistants and even celebrity trainers and athletes, ensuring your brand reaches the right people in the right way. By combining creative strategies with personalized outreach, we help your brand secure earned PR placements that resonate with audiences and drive meaningful results.
Food & Beverage Campaign Highlights
Harmless Harvest Media Desksides
Fridge Takeover Tour
Media desksides at top NYC outlets including Refinery29, Shape, O Magazine, and others included smoothies and cocktails...plus an opportunity to takeover and makeover the office fridge with healthy essentials for snacking and hydration!
Results: 15 press meetings, 2 fridge takeovers, and multiple media placements throughout the year
Ring Pop Earned Influencer Campaign
"FriYAY" Pop-Up Party
Creative mailers encouraged nearly three dozen influencers to create a fun and colorful "FriYAY" party with their kids - complete with supplies, activity ideas, and of course, Instagram-friendly props, accessories, and a branded hashtag!
Results: 31+ earned (no-fee!) influencers posted over 30 times, resulting in 814K+ impressions across social media
Family Reach Cooking Live Events
Celeb Chefs Raise Funds
Celeb chef Ming Tsai and his famous friends raised millions for families with cancer through the years with their Cooking Live events. We leveraged celebrity attendance for on-site press coverage plus post-event features with Ming, Family Reach's CEO, and more.
Results: Four events through the years (including one virtual during Covid!) garnered 1B+ press and social reach
"I've been working with Resound Marketing for more than 5+ years across several clients in the children's and family/entertainment product arena. Their team and organization is one of the best agencies I've worked with. The team is smart, genuine, hard-working, creative and extremely organized with little to no staff turnover. The agency has really strong relationships with the media and gets results for their clients."
Tracy DudkiewiczPresident - Tap MarketingToday's PR Is Different. So Are We.
Resound has never done things the traditional way. We built our agency helping small brands and startups win land grabs against huge competitors - then had major brands hire us to get them the same hustle and results.
We've had to be authentic, scrappy and creative from day one. Being flexible and forward-thinking is in our DNA. It's why our press contacts trust us -- and look forward to our thoughtful outreach and personalized approach.
And it's why brands both large and small flock to Resound when other agencies fall short.
About Resound
We're a certified woman-owned agency that works with B2B and consumer brands that change how we live, work, and play.
We've spent more than 20 years helping companies at every stage of business build credibility and visibility through PR.
Our unique approach throws out the rule book, puts creativity and hustle first, and identifies the best strategies for your unique business goals - blending traditional with digital, earned with paid, media with influencers, and more.
From mainstream consumer & business media to tech, vertical, and key trades, we know what it takes to get brands noticed.