The New PR & Influencer Marketing
For decades, we’ve worked with consumer products in categories such as lifestyle, beauty, health & wellness, food & beverage, toys & games and more. We are the agency leader in leveraging affiliate links to drive coverage, clicks, and sales, delivering personalized, creative pitches that get results from media and influencers. Our efforts move the needle for brands - delivering a tangible return on their investment. Get in touch with us using the form below.
Brand Experience
"I've been working with Resound Marketing for more than 5+ years across several clients... Their team and organization is one of the best agencies I've worked with. The team is smart, genuine, hard-working, creative and extremely organized with little to no staff turnover. The agency has really strong relationships with the media and gets results for their clients."
Earned Celebrity Engagement
Influencer engagement is one of the most effective ways to build visibility, credibility and trust for your brand. But success requires more than just a transactional approach; it’s about building authentic connections with influencers who align with your values and audience.
We always ID a handful of celebs when doing earned influencer outreach, sending them super-personalized boxes that get their attention. Through our contacts with personal assistants and talent agents, we’ve had great success getting high-profile parents to complement our influencer outreach with some amazing organic posts.
Tap Into Our Relationships
Resound has built the most trusted network of influencers, talent agents, publicists, personal assistants, and even celebrity trainers and athletes to put your brand in the right hands. We blend creative strategies with personalized outreach to secure earned placements that resonate with audiences and drive meaningful results.
Our extensive network spans influencers of all sizes — from nano and micro to macro and mega influencers — across platforms like Instagram, TikTok and YouTube. By combining creative strategies with personalized outreach, we help your brand secure earned PR placements that resonate with audiences and drive meaningful results.
Influencer Campaign Highlights
Clixo
A targeted parenting media and influencer gifting program positioned Clixo as a go-to educational toy for creative play. The strategy combined affiliate PR, product sampling with clever hooks, speed-pitching events, and earned influencer engagement—including high-profile mom creators—to drive visibility at key cultural and retail moments. Holiday season generated over 1B impressions, a Good Housekeeping Award, a Parents Magazine print feature, two Today.com placements, and additional top-tier coverage. Affiliate-driven DTC traffic continues to show traction, with $15K+ in incremental sales to date and ongoing momentum beyond the initial campaign.
HP Sprocket
A year-round pitching strategy tied to seasonal moments and creative hooks secured top-tier press and earned influencer placements—spanning features, reviews, and roundups, including Amazon featured deals and sales events. Each placement was designed to drive frictionless traffic directly to retail, maximizing visibility at high-intent moments. Within the first three months, the program delivered 50+ fully earned, no-fee placements reaching 25M+ followers, alongside a clear lift in Amazon sales aligned precisely with coverage dates—demonstrating the direct impact of timely, commerce-driven earned media.
Altec Lansing
A combination of strategies, including celebrity and influencer gifting, elevated Altec Lansing’s bluetooth speakers and headphones during key product launches and retail moments. The program paired targeted celebrity and influencer sampling with product launches, media roundups, and timely partnership announcements—fueling organic buzz and sustained visibility across entertainment, lifestyle, and commerce-driven media. In just six months, the campaign generated over 27B impressions, with shoppable placements across top-tier outlets including Good Morning America, Yahoo, CNN, The Hollywood Reporter, Parents, Oprah Daily, and Travel + Leisure. The visibility translated directly to performance, driving nearly 200% growth in Amazon sales over six months for the top three products featured in press coverage.
The Op Games
An ongoing PR and influencer engagement program keeps The Op’s bestselling board games ranked among the Top 10 Best Sellers on Amazon. Consistent visibility is driven through regular coverage of both new launches and perennial fan favorites—fueling sustained momentum across retail and media channels. PR-driven exposure has generated billions of impressions, while commerce-focused placements and affiliate-driven coverage have delivered $135K+ in direct sales to date. The result: continued category dominance and measurable revenue impact tied directly to earned visibility.
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More Services for Consumer Brands
Product Sampling
Want editors and reviewers to experience your product firsthand? We coordinate targeted sampling campaigns that get your products into the right hands, whether it’s a new launch or a back-in-stock favorite. We handle the outreach, vetting, and can even take care of the packaging & shipping.
#PRBox Campaigns
Our themed mailers are curated experiences, designed to get the attention during key gifting moments or seasonal story cycles. Each box ties into a media trend like Back to School or Holiday, and is sent to pre-vetted editors and creators most likely to feature your product. We send 10-15 close media contacts a roundup #PRBox every 6-8 weeks with the perfect seasonal theme, tied to their planned coverage.
Year-Round PR
Stay in the press with regular pitching to parenting, lifestyle, and toy media. We craft pitches that match the media cycle, think new baby trends, screen-free toy picks, or developmental play.
Holiday Gift Guide Pitching
We pitch your brand for inclusion in top holiday roundups across print, digital, and broadcast. We work months in advance to make sure you don’t miss those key deadlines, and we tailor every pitch to fit the outlet’s audience and gift theme. *PR and influencer marketing are long-term investments and the August/September timeframe is the latest we recommend signing on to see results by the holidays.
Today's PR Is Different. So Are We.
Resound has never done things the traditional way. We built our agency helping small brands and startups win land grabs against huge competitors - then had major brands hire us to get them the same hustle and results.
We've had to be authentic, scrappy and creative from day one. Being flexible and forward-thinking is in our DNA. It's why our press contacts trust us -- and look forward to our thoughtful outreach and personalized approach.
And it's why brands both large and small flock to Resound when other agencies fall short.
About Resound
We're a certified woman-owned agency that works with B2B and consumer brands that change how we live, work, and play.
We've spent more than 20 years helping companies at every stage of business build credibility and visibility through PR.
Our unique approach throws out the rule book, puts creativity and hustle first, and identifies the best strategies for your unique business goals - blending traditional with digital, earned with paid, media with influencers, and more.
From mainstream consumer & business media to tech, vertical, and key trades, we know what it takes to get brands noticed.