Influencer engagement has become one of the most effective ways for brands to drive visibility, build credibility and boost clicks and sales. Today, influencers have an authentic connection with their followers that’s difficult to achieve through traditional advertising. With the right approach, influencer engagement can significantly amplify your brand’s reach and impact. But the influencer

Want to make some noise about your brand? We have some advice you might find surprising: Don’t actually talk about your brand. When it comes to PR, most companies believe it’s all about self-promotion. But PR isn’t just about creating visibility, it’s about building credibility over the long term. One of the best ways to

This is a PR blog, so let’s talk about…bees. Not what you expected right? But follow me on this one. Bees pollinate more than a third of the world’s food supply, and pollinated crops have significantly better yields. In turn, plants produce pollen and nectar, which are essential for a bee’s survival. Now I happen

Funding rounds are a big deal. Beyond financial support, it’s a validation of your company’s overall vision and market opportunity. So, congratulations! Now let’s talk about how to maximize exposure for this key milestone. Your funding round offers a great opportunity to earn some media coverage, jumpstarting your visibility and credibility with some startup PR.

Does public relations (PR) drive sales? We know empirically that PR can work wonders for your credibility and brand visibility, which add to your bottom line. But tracking the ROI directly from a particular piece of media coverage has always been a bit of a challenge.  Until now. Affiliate-driven PR – or, the use of

It’s no secret: consumers are increasingly turning to influencers for advice on what they should buy in nearly every product category. Today’s influencers include bloggers, celebrities, and other social media personalities who have built a strong presence online with a dedicated audience. They are driving everyday purchases through both earned and paid partnerships with brands.

Industry awards can serve as powerful tools for validation, recognition and growth. But not all B2B industry awards carry the same weight or serve the same purpose. And in today’s crowded marketing environment, there are a LOT of marketing awards programs clamoring for a brand’s attention – and dollars. So which ones are worth pursuing?