The Affiliate PR Pioneer
The future of PR is here - and affiliate is the name of the game.
Today's media outlets are all about shoppable content - and they want brands that can provide affiliate links to their products on their web sites or major retailers like Amazon.
This is a win-win for brands who can boost clicks and sales from earned media, along with top-tier visibility and credibility.
But having affiliate links alone is not enough. The media still independently selects and recommends the products they feature – so brands need a killer hook, a thoughtful pitch, and a quality product to break through the noise.
Enter Resound. We cracked the code on affiliate PR years ago, and continue to pioneer the space for brands in every category.
Ready to get high-profile results that actually move the needle for your brand? Fill out our form below to get in touch, or scroll down for our affiliate PR FAQs and case studies.
Brand Experience
Affiliate PR FAQ
Below are some answers to some of our most commonly asked questions about affiliate PR.
What is affiliate PR? Today's media outlets are incorporating affiliate links into their coverage, which has changed the way e-commerce brands need to approach PR. From gift guide roundups to product features, today's brands must have an affiliate program in place for their products to be considered for editorial coverage.
What is an affiliate link? An affiliate link is a unique URL that allows someone to earn a commission when they recommend a product for purchase. When you click an affiliate link and buy something, the media outlet, influencer, or other third-party that shared the link earns a percentage of the sale - sort of like a little thank you for the referral.
Why are media outlets using affiliate links in editorial coverage? To make money. When a reader makes a purchase using a link from an article, the media outlet makes a commission ranging from 5-20 percent or more. This has created a new revenue stream for traditional outlets that have been losing subscribers and ad dollars by the millions to social media. But it is also creating an incremental revenue stream for brands to drive sales directly from PR.
Isn't this considered pay-for-play? Nope. The media still independently selects and recommends the products they feature. Affiliate links do not guarantee coverage, and affiliate PR still requires a great product and a great pitch. However, having an affiliate program in place is the only way to be considered for that initial editorial review for most media.
Do I need an affiliate platform? If you're selling on a major retail platform - no. The media loves using links from Amazon as well as Target, Walmart, and a few others, and gets their commission directly from them. But if you want the media to direct readers to your own e-commerce site, you need to set up an affiliate platform like ShareASale/AWIN or Impact on the back end.
How quickly will I see press coverage? Affiliate PR is not guaranteed coverage. As with any earned PR, it requires great pitches, timely tie-ins, strong relationships, persistence, and patience! Coverage can take a few weeks to a few months, depending on your product, targets, timing, and other factors.
Will affiliate PR guarantee product sales? First and foremost, affiliate PR is an opportunity to earn visibility and credibility from top-tier media. But yes, it can create an additional sales channel that can be tracked back directly to PR, and we have seen some great ROI from that over time.
"I've been working with Resound Marketing for more than 5+ years across several clients in the children's and family/entertainment product arena. Their team and organization is one of the best agencies I've worked with. The team is smart, genuine, hard-working, creative and extremely organized with little to no staff turnover. The agency has really strong relationships with the media and gets results for their clients."
Tracy DudkiewiczPresident - Tap MarketingSample Press
Affiliate for Influencers & Celebs
Affiliate isn't just for PR! Influencers have been using affiliate links, coupon codes, and promos in their coverage for years. But influencer engagement requires more than just a transactional approach; it’s about building authentic connections with creators who align with your values and audience.
Our extensive network spans influencers of all sizes — from nano and micro to macro and mega influencers — across platforms like Instagram, TikTok and YouTube. Beyond influencers, we also work with talent agents, publicists, personal assistants and even celebrity trainers and athletes, ensuring your brand reaches the right people in the right way. By combining creative strategies with personalized outreach, we help your brand secure earned placements that resonate with audiences and drive meaningful results.
Affiliate PR Campaign Highlights
Hydragun
Leveraging the growing demand for fitness recovery gear, we executed a PR strategy focused on affiliate-linked placements, holiday gift guides, and in-depth product reviews. This effort generated 16.8B media impressions across top-tier health and lifestyle outlets, driving over $360K in shoppable content sales, 35K+ clicks, and delivering a 200% ROI for the brand.
Dermstore
As an e-commerce destination for high-end skin care & beauty products, Dermstore leveraged a mix of beauty PR, influencer collaborations, and media events to drive 10B+ media impressions in just six months. This strategy boosted site traffic and sales, with one Today.com feature alone spiking a product’s sales by 400%, positioning Dermstore to compete with giants like Sephora and Ulta.
The Op
With a big pop culture launch for this already iconic board game brand, The Op saw widespread media coverage across top-tier lifestyle, entertainment, and celebrity press. Affiliate PR contributed to a huge boost in sales along with retail growth and major buzz for the brand - with 8B+ impressions, 30K social shares, and a whopping $80K in PR-driven sales for this campaign alone.
Today's PR Is Different. So Are We.
Resound has never done things the traditional way. We built our agency helping small brands and startups win land grabs against huge competitors - then had major brands hire us to get them the same hustle and results.
We've had to be authentic, scrappy and creative from day one. Being flexible and forward-thinking is in our DNA. It's why our press contacts trust us -- and look forward to our thoughtful outreach and personalized approach.
And it's why brands both large and small flock to Resound when other agencies fall short.
About Resound
We're a certified woman-owned agency that works with B2B and consumer brands that change how we live, work, and play.
We've spent more than 20 years helping companies at every stage of business build credibility and visibility through PR.
Our unique approach throws out the rule book, puts creativity and hustle first, and identifies the best strategies for your unique business goals - blending traditional with digital, earned with paid, media with influencers, and more.
From mainstream consumer & business media to tech, vertical, and key trades, we know what it takes to get brands noticed.