Put your baby & kids brand in front of press & influencers to drive engagement & sales!
You made a splash at ABC Kids Expo. Now what? It's the perfect time to build on that buzz with a customized PR strategy. Buyers, press, and influencers are already moving on to what’s next. A solid PR plan helps your brand stay in the conversation.
Enter Resound. For 20+ years, we’ve worked with beloved brands in baby, kids, parenting, toys, and family, from scrappy startups to household names. Our extensive connections span media, influencers, talent agents, personal assistants, publicists, and even celebrity trainers and athletes.
Our PR strategies are designed to build credibility, earn media, and keep you visible long after the trade show lights go out. We help brands like yours turn that visibility into long-term growth with smart, sustainable PR.
Get in touch by filling out the form below. Scroll down for our success stories!
Baby & Kids Brands We've Worked With
Sample Press
Our Services
Influencer Gifting
We’ve done influencer marketing for decades - from yesterday’s mommy bloggers and YouTubers to today’s IG and TikTok stars. Get your products into the hands of parenting influencers, celeb moms, or toy-loving creators.
Product Sampling
Want editors and reviewers to experience your product firsthand? We coordinate targeted sampling campaigns that get your products into the right hands, whether it’s a new launch or a back-in-stock favorite. We handle the outreach, vetting, and can even take care of the packaging & shipping.
#PRBox Campaigns
Our themed mailers are curated experiences, designed to get the attention during key gifting moments or seasonal story cycles. Each box ties into a media trend like Back to School or Holiday, and is sent to pre-vetted editors and creators most likely to feature your product. We send 10-15 close media contacts a roundup #PRBox every 6-8 weeks with the perfect seasonal theme, tied to their planned coverage.
Year-Round PR
Stay in the press with regular pitching to parenting, lifestyle, and toy media. We craft pitches that match the media cycle, think new baby trends, screen-free toy picks, or developmental play.
Holiday Gift Guide Pitching
We pitch your brand for inclusion in top holiday roundups across print, digital, and broadcast. We work months in advance to make sure you don’t miss those key deadlines, and we tailor every pitch to fit the outlet’s audience and gift theme. *PR and influencer marketing are long-term investments and the August/September timeframe is the latest we recommend signing on to see results by the holidays.
Influencers & Celebs
Influencer engagement is one of the most effective ways to build visibility, credibility and trust for your brand. But success requires more than just a transactional approach; it’s about building authentic connections with influencers who align with your values and audience.
Our extensive network spans influencers of all sizes — from nano and micro to macro and mega influencers — across platforms like Instagram, TikTok and YouTube. Beyond influencers, we also work with talent agents, publicists, personal assistants and even celebrity trainers and athletes, ensuring your brand reaches the right people in the right way. By combining creative strategies with personalized outreach, we help your brand secure earned PR placements that resonate with audiences and drive meaningful results.
Baby & Kids Campaign Highlights
Clixo Holiday Gift Guide Initiative
Media & Influencers
Personalized pitching, smart sampling, and a creative celebrity mailer gave this smaller brand a big holiday season, with widespread coverage across top-tier media and influencers. Results: 60+ gift guides, more than 1B impressions, and an earned post from (client dream placement) Eva Chen
Baby Shark Influencer Engagement
MLB Activation
A well-timed shipment of plush toys during the World Series landed Baby Shark in the dugout - prompting dozens of stories, Reddit threads, and social posts - all completely earned. Results: 800M impressions, air time to 14M viewers, and Baby Shark is now official World Series memorabilia!
"I've been working with Resound Marketing for more than 5+ years across several clients in the children's and family/entertainment product arena. Their team and organization is one of the best agencies I've worked with. The team is smart, genuine, hard-working, creative and extremely organized with little to no staff turnover. The agency has really strong relationships with the media and gets results for their clients."
Tracy DudkiewiczPresident - Tap MarketingToday's PR Is Different. So Are We.
Resound has never done things the traditional way. We built our agency helping small brands and startups win land grabs against huge competitors - then had major brands hire us to get them the same hustle and results.
We've had to be authentic, scrappy and creative from day one. Being flexible and forward-thinking is in our DNA. It's why our press contacts trust us -- and look forward to our thoughtful outreach and personalized approach.
And it's why brands both large and small flock to Resound when other agencies fall short.
Proven Post-Show Success
Trade shows are just the beginning—what you do after can make or break your momentum. Just ask HP Sprocket. After CES, our team secured 300+ media placements, drove over 100K social impressions, and generated billions of views across press and social. The result? More visibility and sales long after the booth was packed up.
About Resound
We're a certified woman-owned agency that works with B2B and consumer brands that change how we live, work, and play.
We've spent more than 20 years helping companies at every stage of business build credibility and visibility through PR.
Our unique approach throws out the rule book, puts creativity and hustle first, and identifies the best strategies for your unique business goals - blending traditional with digital, earned with paid, media with influencers, and more.
From mainstream consumer & business media to tech, vertical, and key trades, we know what it takes to get brands noticed.
Reach out to us directly at makesomenoise@resoundmarketing.com