Bi-Coastal PR Firm Taps into Adtech Expertise to Make Some Noise for Mobile Advertising Industry Innovator, and Help Drive Market Leadership
PRINCETON, N.J and NEW YORK – February 29, 2016 – Resound Marketing, an integrated marketing and PR agency focused on helping clients “make some noise,” today announced it has been selected as the agency of record for MediaBrix, the global leader in delivering premium brand experiences by leveraging emotions in app. With a finger on the pulse of mobile advertising, Resound Marketing will continue to amplify MediaBrix’s thought leadership and best practices in the ever-growing and evolving adtech space. The MediaBrix account will be managed and driven out of Resound’s New York office, who oversees much of Resound’s roster of technology-focused marketing and advertising clients, such as Leanplum, Moat, Mailify, gameit, and more.
Resound Marketing will apply its deep understanding of adtech and signature style of PR storytelling to continue demonstrating MediaBrix’s unique offerings as a solution for brands and agencies to reach users through smart mobile advertising campaigns. Additionally, Resound will tap into executive insights from adtech veteran, MediaBrix CEO Ari Brandt, to provide insights and solutions for a rapidly evolving industry.
“With the mobile advertising industry exponentially growing, so many brands and advertisers are approaching this medium in the wrong way. This is a pivotal moment for us to lead the conversation on how to approach users in the in-app environment in a way that is contextually relevant and additive to the experience,” said Ari Brandt, CEO of MediaBrix. “Resound Marketing understands the advertising space, and has been a valuable extension of our marketing team to help package and place our story lines with the media that matters most to our brand and agency clients.”
Resound’s relationship with MediaBrix began in April of 2015, and has since secured placements in both national top-tier outlets and industry publications, including Forbes, WIRED, AdWeek, VentureBeat, Entrepreneur, MarketingLand, MediaPost, and more.
“The MediaBrix story is more relevant by the day, as it continues to innovate with emotional targeting to create more inviting, memorable mobile experiences between brands and consumers,” said Kevin McLaughlin, Co-Founder and Principal of Resound Marketing. “MediaBrix is doing the hard work, and our team is utilizing our industry experience and connections across advertising, tech, and business media to give them an opportunity to share their insights, tell their stories, and grow market share.”
About Resound Marketing
Delivering PR envy since 2003, Resound Marketing helps clients make some noise through targeted media and marketing programs that turn mind share into market share. We’re storytellers with strong business acumen, enabling us to convey the most compelling aspects of a brand’s narrative across earned media, as well as social, events, shared content, and more – connecting with and influencing the audiences that matter most. With offices in Princeton, New York, and San Francisco, Resound’s expertise spans technology, consumer lifestyle, parenting, professional services, education, non-profits, and more. For more, visit www.ResoundMarketing.com