Press Release: Palo Alto Software Selects Resound Marketing as PR Agency of Record

by Anmol Sekhri

Bi-Coastal PR Firm to Drive Product Visibility for Palo Alto Software’s Flagship Cloud Solution, LivePlan, and Promote Thought Leadership of Executive Team

Princeton, N.J. – January 11, 2016Resound Marketing, delivering results-driven PR and marketing programs to help clients “make some noise,” today announced it has been selected as the 2016 agency of record for Palo Alto Software, the world leader in small business planning and financial management software, makers of LivePlan, a cloud-based SaaS solution. The announcement follows a successful PR initiative by Resound for Palo Alto Software that kicked off in late summer 2015. Palo Alto Software joins Resound’s roster of tech-driven business-to-business clients, including Leanplum, Lumity, MediaBrix, Moat, and Tigerlabs, among others.

As agency of record, Resound will apply its signature style of PR storytelling to elevate awareness of Palo Alto Software and its offerings, through customer success stories, product pitches, and thematic storylines centered on best practices and thought leadership. A major component of the program will also be to amplify the executive profile of business planning and management expert Sabrina Parsons, CEO of Palo Alto Software.

“Palo Alto Software is maintaining a strong trajectory of growth, especially as businesses steadily adopt LivePlan as an everyday business management tool to boost their success. As a result, it’s critical for us to find the right agency to position us to relevant audiences looking for business planning and forecasting made simple,” said Parsons. “Resound was the perfect fit, with a background spanning business applications and SMB services, as well as driving vertical industry penetration. What’s more, the team has already put that experience to work for us, delivering results right out of the gate.”

“While Palo Alto Software is a mature business with a legacy of success, the company continues to innovate its business model and offerings, evident by steady user growth of LivePlan since its introduction,” said Kevin McLaughlin, Co-Founder and Principal of Resound Marketing. “Our mission is to position Sabrina and the company as a helpful resource as much to the press as to small business owners, sharing her proven expertise and showcasing the power of Palo Alto Software’s solutions as broadly and as often as we can.”

Resound kicked off its initial engagement with Palo Alto Software in August 2015, landing placements in top-tier and industry-specific outlets such as Yahoo! Finance, Network World, Business News Daily, Accounting Today, SmallBizDaily, and PC Magazine, which selected Palo Alto Software’s LivePlan as an Editor’s Choice for business planning software in 2015.


About Resound Marketing

Delivering PR envy since 2003, Resound Marketing helps clients make some noise? through targeted media and marketing programs that turn mindshare into market share. We’re storytellers with strong business acumen, enabling us to convey the most compelling aspects of a brand’s narrative across earned media, as well as social, events, shared content, and more – connecting with and influencing the audiences that matter most. With offices in Princeton, New York, and San Francisco, Resound’s expertise spans technology, consumer lifestyle, parenting, professional services, education, non-profits, and more. For more, visit http://www.ResoundMarketing.com.


About Palo Alto Software

Based in Eugene, Oregon, Palo Alto Software, Inc. is the world leader in small business planning and strategic forecasting. It develops and publishes tools, products, and content to help small and midsized businesses pitch, plan, manage, and grow their ventures. LivePlan, the company’s flagship product, is a SaaS (software as a service) solution for dynamic business planning and small business management. Palo Alto Software has been the market leader in its category for more than 15 years, serving over two million entrepreneurs in 180 countries. The company was founded in 1988 by business planning expert Tim Berry, and is now led by CEO Sabrina Parsons. For more, visit www.paloalto.com.