11.02.2016

News: Treasure Data Selects Resound Marketing

SAN FRANCISCO and NEW YORK – November 2, 2016Resound Marketing, delivering results-driven PR and marketing programs to help clients “make some noise,” today announced it has been selected as the public relations agency of record for Mountain View, California-based Treasure Data, which simplifies data management to make all data connected, current, and easily accessible to the people and algorithms that drive business success. Resound was selected to apply its signature style of PR storytelling to raise awareness of Treasure Data and attract the attention of leaders across enterprise IT and business operations.

With a bi-coastal presence across offices in San Francisco, New York, and Princeton, New Jersey, Resound’s account teams are working in critical media hubs and using existing relationships in the mainstream business, data science, and enterprise IT media to share Treasure Data’s story. This will include demonstrating the impact Treasure Data delivers by collecting, unifying, and automating the analytics that drive smarter business decisions.

“While data management tools have been in the market for some time, the ecosystems of mobile apps and e-commerce, SaaS applications, web services, and cloud storage continues to grow more complex — presenting a steady challenge for businesses who need to wrangle all their data and provide analytics to the right people, at the right time to  make critical business decisions,” explained Treasure Data VP of Marketing Kiyoto Tamura. “We are helping enterprises fulfill their data-driven goals faster and at scale, and we’re excited to have a PR partner like Resound Marketing, which offers a team that can tap its collective experience across data science, enterprise IT, analytics, and our key vertical markets to help bring our story to the audiences that matter most to Treasure Data.”

Treasure Data has created a cloud data platform that enables its clients to get real-time data analytics running in minimal time without the need to hire IT specialists or incur the significant expense of cobbling together and managing a set of disparate solutions. Instead, Treasure Data provides one platform for all data via the Cloud that spans on-premises or SaaS applications and various data stores to inform decisions with data findings that truly move the needle for clients, including Subaru, Pebble, Pioneer, GE Healthcare, Quip, Wish, and more.

“Our work with organizations like UC Berkeley’s School of Information and Springboard who educate data scientists, to marketing, adtech, BI, and machine-learning platforms that tackle data management challenges, has all provided our account teams with a unique set of experiences, contacts, and technical understanding that aligns well with Treasure Data’s needs,”  said Kevin McLaughlin, Co-Founder and Principal of Resound Marketing. “We’re ready to put to work a sustainable PR program that combines thought leadership, case studies, and thematic storylines that will demonstrate Treasure Data’s impact while also educating the market about the importance of simplifying data management.”

 
About Resound Marketing

Delivering PR envy since 2003, Resound Marketing helps clients “make some noise” through targeted media and marketing programs that turn mind share into market share. We’re storytellers with strong business acumen, enabling us to convey the most compelling aspects of a brand’s narrative across earned media, as well as social, events, shared content, and more – connecting with and influencing the audiences that matter most. With offices in Princeton, New York, and San Francisco, Resound’s expertise spans technology, consumer lifestyle, parenting, professional services, education, non-profits, and more. For more, visit www.ResoundMarketing.com.

 

About Treasure Data
Treasure Data is a cloud data platform to make all data connected, current and easily accessible to help people and processes drive business success. Treasure Data’s global customer base spans Fortune 500 enterprises like Pioneer, Subaru and GE Healthcare. as well as Silicon Valley innovators like Pebble and Wish. Collectively, the companies send more than one and a half million events every second to Treasure Data and ask nearly seven million questions against them every month to inform smarter business decisions. Founded in 2011, Treasure Data is a private company backed by investors, including Sierra Ventures, Scale Venture Partners, IT Farm, Bill Tai, and Jerry Yang, among others. To learn more, visit www.treasuredata.com.