News: Springboard Chooses Resound Marketing

Princeton, N.J. – July 25, 2016Resound Marketing, delivering results-driven PR and marketing programs to help clients “make some noise,” today announced it has been selected as the 2016 agency of record for Springboard, a mentor-led career progression program with a focus on data science and UX design.   A 500 Startups portfolio company, Springboard offers high quality education through a combination of online coursework and 1:1 mentorship from industry experts. Springboard’s agency selection stems from a number of relevant, successful PR initiatives in support of respected online education programs from UNC Chapel Hill, Syracuse University, UC Berkeley, University of Southern California, and other universities as well as professional development platforms covering topics ranging from data science and coding to business management and communications.

As agency of record, Resound will apply its signature style of PR storytelling to generate press traction and elevate awareness of Springboard and its offerings, with a focus on user success stories, curriculum and platform demos, and thematic storylines centered on best practices and thought leadership. A major component of the program will also be to generate awareness for its course guides including A Beginners Guide to Careers in UX Design, A Beginner’s Guide to Getting Your First Data Science Job, and their new Ultimate Guide to Data Science Interviews. Resound will leverage its range of experience placing stories across mainstream business, HR, career, education, and technology media.

“We were looking for an agency that could be more than just a vendor, and be a strategic partner to Springboard, and implement a program with our audience and business goals in mind,” said Gautam Tambay, Co-Founder, Springboard. “We were drawn to Resound’s experience in creating awareness for a host of offerings across education and professional development, which makes them very well-suited to support our needs.”

“We truly believe in the innovative mentor-led approach Springboard is taking to the delivery of professional development programs, and the empowerment of students to advance their careers,” said Kevin McLaughlin, Co-Founder and Principal of Resound Marketing. “We look forward to putting our PR expertise and press contacts across media sectors to work for Springboard, to package a range of compelling stories that are generated daily through the great work they do.”


About Resound Marketing

Delivering PR envy since 2003, Resound Marketing helps clients “make some noise through targeted media and marketing programs that turn mind share into market share. We’re storytellers with strong business acumen, enabling us to convey the most compelling aspects of a brand’s narrative across earned media, as well as social, events, shared content, and more – connecting with and influencing the audiences that matter most. With offices in Princeton, New York, and San Francisco, Resound’s expertise spans technology, consumer lifestyle, parenting, professional services, education, non-profits, and more. For more, visit http://www.ResoundMarketing.com.


About Springboard

Springboard is an online school for 21st century skills like Data Science and UX Design. The company offers unique high-ROI programs combine online coursework with 1-on-1 mentorship from industry experts. Springboard’s mission is to bridge the skills gap and preparing young professionals for the digital economy, through affordable, high-quality education. For more, visit https://www.springboard.com/.