HOUSTON, TX AND NEW YORK – January 19, 2017 – Resound Marketing, helping companies “make some noise” through results-driven PR and marketing programs, today announced it has been selected as the PR agency of record for Decisio Health, a healthcare IT firm that offers a clinical intelligence platform for hospitals to access real-time, actionable information at the patient bedside. Resound will apply its proven approach of PR storytelling to raise awareness among hospital decision-makers and healthcare professionals about Decisio’s groundbreaking solution, which puts the right data in the hospital care team’s hands at the right time in order to reduce the variability of care, minimize preventable medical errors, and improve clinical outcomes.
Headquartered in Princeton, NJ, Resound maintains a bi-coastal presences with offices in New York City and San Francisco. Resound’s account teams will tap into their established experience in health tech and existing relationships within the healthcare, technology, business, and mainstream media to share the Decisio story. Through corporate profiles, best practices, case studies, industry commentary, and thought leadership campaigns, Resound will help Decisio educate the healthcare industry on its easily implementable solution to solving some of hospitals’ greatest challenges in consistency and quality of patient care.
“We know clinical care providers, and the administrators who support them, care deeply about their patients and their vocation, but are often faced with technological and bureaucratic obstacles to maintaining a consistent quality of care,” said Bryan Haardt, CEO of Decisio Health. “We want to clear those roadblocks with our clinical intelligence platform, and Resound is the perfect partner to help us reach doctors and hospitals with that message. They’ve got the savvy to navigate the complicated narratives of the healthcare industry, and the skill to distill them into powerful storytelling on our behalf.”
Decisio was founded in 2013 by Colonel John Holcomb, an army surgeon, and Haardt, a software engineer and tech entrepreneur with deep healthcare IT experience. Together, they shared a vision of providing visualized, timely patient information connected to hospitals’ electronic data systems at the patient bedside – streamlining clinical workflow while improving healthcare outcomes. Decisio selected Resound as the company enters a growth mode of expanding its hospital partnerships and sharing the proven results of its clinical intelligence platform through data-driven clinical case studies that Resound will amplify with key media.
“Anyone who’s been to a hospital can appreciate the impact that Decisio’s platform can have on patient care. We’re excited to have the opportunity to shine a light on this solution, and share the company’s insights and success stories with the media,” said Ilana Zalika, Co-Founder and Principal of Resound Marketing. “Bryan has a unique voice the healthcare industry needs to hear. The PR program for Decisio will tap into his experience in both the startup and the healthcare worlds to offer a deep understanding of the challenges hospitals face, along with an innovative solution that’s easily implemented with far-reaching results.”
About Decisio Health
Decisio Health’s Clinical Intelligence Platform delivers real-time, actionable information where hospitals need it most: at the patient’s bedside. By putting the right data in the care team’s hands at the right time, Decisio’s platform reduces the variability of care, which has been shown to improve clinical outcomes. This ultimately enables hospitals to truly put the patient first, increasing the quality of care while ensuring operational efficiency and stability — often a key challenge in today’s ever-changing healthcare environment. Developed by a leading clinical research team at the University of Texas Health Science Center, Decisio Health’s Clinical Intelligence Platform is the first web-native FDA-cleared class II medical device, and the first platform of its type. For more information, visit www.decisiohealth.com.