01.04.2017

News: Location3 Selects Resound Marketing as First-Ever PR AOR

DENVER, CO AND NEW YORK — January 4, 2017 — Resound Marketing, delivering results-driven PR and marketing programs to help clients “make some noise,” today announced it has been selected as the first-ever public relations agency of record for Location3, the digital marketing agency combining enterprise-level strategy with local market activation. Resound was chosen to apply its signature PR storytelling style to raise awareness of Location3’s sophisticated cross-channel marketing approach for Fortune 500 companies, multi-location brands and franchise systems.

An award-winning agency with a bi-coastal presence across offices in San Francisco, New York, and Princeton, New Jersey, Resound has the strong press relationships in technology, marketing, and mainstream business media critical to sharing the Location3 story. Through corporate profiles, best practices, case studies, and data-driven stories, Resound will highlight Location3’s unique technology and full-service digital marketing programs, the secret weapons for many major national brands with a large brick-and-mortar footprint.

“The market is flooded with automated platforms and software chasing the latest trends, ostensibly to help brands achieve better marketing results. But to effectively reach consumers at scale, brands need not only the right tools, but also the right people overseeing them with proven, effective strategies — and that’s what we provide,” said Alex Porter, President & Chief Strategy Officer of Location3. “We’re looking to a PR partner to raise awareness of our unique technology and strategic channel management, and Resound Marketing is an ideal match, with broad-reaching experience in marketing, technology, and business equipping them to tell our story.”

Founded in 1999, Location3 provides a portfolio of services to clients that includes analytics, SEO, paid search, content marketing, display advertising, and local marketing optimization, utilizing a team of experienced digital marketing specialists and its own proprietary LOCALACT technology platform. Specializing in brands with national and local marketing needs, Location3 works with clients across hospitality, financial services, food and beverage, healthcare, retail, franchise systems, and more.

“Location3 has been highlighting the crucial role location plays in digital marketing for more than 17 years — long before much of the industry caught on — and that’s that kind of thought leadership we’re excited to work with,” said Kevin McLaughlin, Co-Founder and Principal of Resound Marketing. “Our team has the deep marketing industry experience, data-led storytelling acumen, and technological savvy to help Location3 amplify that thought leadership and educate the market on their full-service, cross-channel marketing offerings.”