09.26.2016

News: GameOn Selects Resound Marketing

San Francisco and New York – September 26, 2016Resound Marketing, delivering results-driven PR and marketing programs to help clients “make some noise,” today announced it has been selected as the public relations agency of record for San Francisco-based startup GameOn Technology, a cloud-based engagement platform for sports fans, which includes Joe Montana, Snoop Dogg, and Gary Payton among its notable investors with sports-related careers, business experience, and passion.

Resound has already been instrumental in coordinating press opportunities for GameOn with Bloomberg, VentureBeat, and Entrepreneur, among other target media, supporting the company as it announced a new round of funding and a partnership with Time Inc.’s famed Sports Illustrated Group.  Resound was selected, in part, to apply its signature style of PR storytelling to elevate both industry and consumer awareness of GameOn. With offices in San Francisco, New York, and Princeton NJ, Resound has account teams with feet on the ground and strong, existing press relationships in the media markets most critical to GameOn.

“The way fans watch and engage with sports has changed dramatically in the last few years, and will look completely different again five years from now. To help expand our audience beyond early adopters and power users we need effective storytelling that resonates with media, athletes, and fans,” explained Alex Beckman, Co-Founder and CEO of GameOn Technology. “Resound leveraged its team’s collective experience across app, adtech, sports, and lifestyle brands to map out a results-driven Marketing and PR strategy, and connect us with the audiences that matter most to our brand.”

GameOn offers a different value proposition to three distinct audiences: media companies (from mainstay titles to blogs and podcasts) who seek to better distribute content and engage with readers; athletes and sports franchises who want to expand their social presence and create authentic engagement opportunities with fans; and sports fans who crave a better way to enjoy the game experience with fellow fans, friends, and the athletes they admire – all with convenient access from their smartphones.

“GameOn has no shortage of compelling stories to tell, and we’re excited to put our varied industry experience and cross-segment press contacts to work for the brand,” said Kevin McLaughlin, Co-Founder and Principal of Resound Marketing. “In the post-launch stage of the company, we’ll be driving a sustainable program that combines high-impact news with thought leadership and thematic stories to help educate markets, and usher in a better way for fans to experience and enjoy the sports, teams, and athletes they love.”

 

About GameOn Technology 

GameOn Technology is a mobile engagement platform for sports fans. Accessible via the GameOn mobile app (iOS / Android) and messenger bots (Slack /Facebook / Skype / Telegram), GameOn lets users engage directly with fellow fans around real-time scores, highlights, and news. GameOn provides a turnkey multi-channel engagement presence for content creators such as podcasters, publishers, professional athletes, and broadcasters. Backed by an investment group including Joe Montana, Snoop Dogg, and Gary Payton, GameOn works directly with current and former professional athletes to grow and monetize their personal brands. For more information on GameOn, visit www.getgameonapp.com.