Resound Leverages HRTech Expertise to Drive Sustainable PR for Innovator in Employee Assessments and Talent Management
PRINCETON, N.J., Feb. 11, 2016 — Resound Marketing, an integrated marketing and PR agency focused on helping clients “make some noise,” today announced that Caliper, a pioneer in talent assessment and consulting for over 50 years headquartered in Princeton, has renewed with the firm as PR agency of record for 2016. Caliper helps businesses with talent acquisition, leadership development, succession planning, and organizational change. Leveraging over 6 years of expertise in Careers, Human Resources, and HRTech – spanning recruiting and hiring to online learning and performance development – Resound will manage the Caliper account through a combined team of members located across its Princeton and San Francisco offices.
Beginning in October 2014, Caliper engaged Resound to promote the company’s brand identity and raise awareness of its solutions in the eyes of talent managers, learning developers, and human resource professionals. Tapping the agency’s deep expertise in HR technology and services, Resound connected with Caliper’s target audience to establish the company as a leader within the assessment and analytics space. Resound utilized Caliper’s deep bench of thought leaders to address pertinent HR topics and penetrate various industry verticals to align with business objectives.
“The Caliper brand has a legacy that dates back over fifty years, and we looked to Resound to help us tell our story, by showcasing our broad expertise and demonstrating the value we bring to clients through results driven case studies,” said Michael Fleischner, Vice President of Marketing at Caliper. “We look forward to working with Resound to maintain our trajectory of growth and industry leadership throughout 2016.”
Resound secured top-tier placements for Caliper in major business outlets including Business Insider, Fast Company, Entrepreneur, Inc. Magazine, Yahoo! Finance, and a cover story in TIME. Resound consistently emphasized key Caliper themes such as data driven people analytics, the resurgence of job competencies, assessments, women’s leadership, emerging roles and job titles, and much more. Resound also handled Caliper’s Brandon Hall Group Excellence in Technology Award submission, positioning them as a leader in the Candidate Assessment’s technology space, where they won gold.
Resound collaborated with Caliper on creating compelling content for the company’s thought leaders, which drove the success of many contributed articles from Caliper experts. Caliper appeared regularly in key human resources trade outlets including SHRM, Recruiter.com, ERE, TLNT, Talent Development Magazine, Chief Learning Officer, Training Magazine and more. In 2016, Resound will continue to emphasize talent management trends including predictive competencies, data driven talent management, and the use of assessments across hiring, employee development, succession, and talent planning.
“It has been a pleasure working with Caliper and putting our Human Resources and HRTech expertise and contacts to work for an amazing company,” explained Kevin McLaughlin, Co-Founder and Principal of Resound Marketing. “We are happy to have Caliper consider us as more than a vendor, but a strategic partner that understands their business and helps them move the needle forward to achieve their goals.”
About Resound Marketing
Delivering PR envy since 2003, Resound Marketing helps clients make some noise through targeted media and marketing programs that turn mind share into market share. We’re storytellers with strong business acumen, enabling us to convey the most compelling aspects of a brand’s narrative across earned media, as well as social, events, shared content, and more – connecting with and influencing the audiences that matter most. With offices in Princeton, New York, and San Francisco, Resound’s expertise spans technology, consumer lifestyle, parenting, professional services, education, non-profits, and more. For more, visit http://www.ResoundMarketing.com