Braidio’s Technology Powers Learning and Talent Development Within Employee’s Workflow, for SMBs and Enterprises, alike
PRINCETON, N.J. and SAN FRANCISCO, Feb. 8, 2016 — Resound Marketing, an integrated marketing and PR agency focused on helping clients “make some noise,” today announced that Braidio, a cloud-based collaborative learning and talent development platform headquartered in San Francisco, has committed to a 2016 year long renewal with the firm to promote sustainable employee learning. Braidio helps enterprise organizations and small to medium-sized businesses (SMBs) better attract, retain, and develop their workforce through learning, peer networking, and collaboration. The account will be driven by a combined team of members located across Resound’s Princeton and San Francisco offices.
Beginning in May 2015, Braidio engaged Resound in order to help them reach their target audience of talent managers, Chief Learning Officers, and human resources professionals across several verticals including finance, technology, the nonprofit sector, and growing international presence. Leveraging the agency’s deep expertise in HR Tech, their goal was to establish Braidio as a proven, credible vendor and thought leader within the training, HR, and technology communities. Braidio’s intention is to utilize PR to attract new business opportunities by providing forward-thinking and compelling content to their various stakeholders – through steady media placement. Braidio’s clients include BBVA Compass, Toyota Financial Services, Imperva, Edvance among others.
“Resound’s work has contributed to a great year for Braidio. The attention and elevated brand presence across HR, technology, and training industry media has bolstered our business development efforts, as well as conveying Braidio’s innovation and industry leadership,” said Solis. “We are thrilled to continue working with Resound throughout 2016 to effectively weave our brand message into the industry norm.”
Resound secured top-tier placements for Braidio in major business and technology media outlets including VentureBeat, Chief Information Officer, and Inc. Magazine, as well as a thought leadership column on Mashable for co-founder Rafael Solis. To connect and engage with enterprises, Resound also earned valuable media coverage for Braidio in influential HR trade journals such as Chief Learning Officer, TLNT, Diversity Executive, Training Magazine, Training Industry, and more. As collaborative learning and development become increasingly urgent for SMBs to stay competitive, Braidio is responding with an affordable and scalable learning solution that fits into their daily workflow.
“It is always gratifying to put our deep industry experience to work, to flatten the learning curve and deliver fast, steady, and meaningful coverage for clients. For Braidio, we tapped into our strong relationships with HR tech, business, and technology media contacts to allow the company to tell its story to audiences that matter most,” explained Kevin McLaughlin, Co-Founder and Principal of Resound Marketing. “At Resound we are focused on delivering more than just a clip book – all the things we do for clients are designed to truly move the needle to achieve measurable business success.”
About Resound Marketing
Delivering PR envy since 2003, Resound Marketing helps clients make some noise through targeted media and marketing programs that turn mind share into market share. We’re storytellers with strong business acumen, enabling us to convey the most compelling aspects of a brand’s narrative across earned media, as well as social, events, shared content, and more – connecting with and influencing the audiences that matter most. With offices in Princeton, New York, and San Francisco, Resound’s expertise spans technology, consumer lifestyle, parenting, professional services, education, non-profits, and more. For more, visit http://www.ResoundMarketing.com