12.13.2016

News: SOURCENEXT Selects Resound Marketing as North American PR AOR

SAN FRANCISCO and NEW YORK, Dec. 13, 2016Resound Marketing, delivering results-driven PR and marketing programs to help clients “make some noise,” today announced it has been selected as the U.S. public relations agency of record for SOURCENEXT, Japan’s publicly traded, market-leading software publisher and distributor. In addition to its own products, SOURCENEXT specializes in helping U.S. and other foreign-based software companies launch their desktop and mobile apps in the Japanese market. Resound was selected to apply its signature PR storytelling style for technology and services companies to raise awareness among key U.S. audiences of SOURCENEXT’s consumer applications, as well as its unique, full-service Japanese market penetration program for software providers.

An award-winning agency with a bi-coastal presence across offices in San Francisco, New York, and Princeton, New Jersey, Resound’s account teams will utilize their strong press relationships in technology, entrepreneur, and mainstream business media to share the SOURCENEXT story. Through corporate profiles, best practices, case studies, and thought leadership campaigns, Resound will highlight SOURCENEXT’s crucial role in helping U.S. software and app companies enter and grow their share within the Japanese marketplace.

“While cloud-based distribution models may have eased entering foreign markets for software companies, many still face immense challenges in growing market share and achieving profitability, especially in the APAC region,” said Noriyuki Matsuda, CEO and founder of SOURCENEXT. “Resound Marketing has the media experience and business acumen to help us amplify our brand story among U.S. software companies – so we can create more profitable, win-win partnerships with software vendors, as we have for Dropbox, Evernote, Magix, and others.”

SOURCENEXT is teaming up with Resound heading into a milestone chapter for the company. Having just celebrated its 20-year anniversary, the company that has shipped more than 40 million product units and claims the top shares in the Japanese consumer PC software market will be making a splash in January at CES 2017 with a new mobile application.

“Our team has the diverse expertise necessary to help SOURCENEXT tell its story, having worked with disruptive software startups and market-leading publishers, alike,” said Kevin McLaughlin, Co-Founder and Principal of Resound Marketing. “With a legacy of 20 years’ success in bringing software to the Japanese marketplace, SOURCENEXT has a treasure trove of insight and experiences to share with US companies, to help them overcome common challenges and achieve greater profits. We’re here to help those developers discover SOURCENEXT as an invaluable partner to help tap global market opportunities.”

About Resound Marketing
Delivering PR envy since 2003, Resound Marketing helps clients “make some noise” through targeted media and marketing programs that turn mind share into market share. We’re storytellers with strong business acumen, enabling us to convey the most compelling aspects of a brand’s narrative across earned media, as well as social, events, shared content, and more – connecting with and influencing the audiences that matter most. With offices in Princeton, New York, and San Francisco, Resound’s expertise spans technology, consumer lifestyle, parenting, professional services, education, non-profits, and more. For more, visit www.ResoundMarketing.com.