We say it often: a press release isn’t true PR. Companies often think publishing a string of press releases is equal to a PR strategy. It isn’t. Real PR is about earned media and getting reporters, analysts, and outlets to tell your story with their own credibility and influence. That said, press releases absolutely have
The Missing Link: Where a Press Release Strategy Fits Into True PR Read More »
Why Earned PR Matters More Than Ever ChatGPT. Google AI. Claude. The list goes on. AI search engines are changing the way people discover products and services. Instead of scanning links, users get synthesized recommendations pulled from what AI considers trustworthy sources. Those trustworthy resources? It’s NOT paid media. In fact, traditional PR – aka
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The short answer is no…but that’s not a bad thing. Here’s why. It’s a question we hear all the time from Amazon brands: “Can I give a publisher a custom tracking link or UTM so I can see how much traffic or sales their story drives?” We get it… clicks and sales are an important
Can You Use Tracking Links with Publishers? Read More »
Many brands, both B2B and consumer, ask us how long they should invest in PR. The honest answer: PR is a long-term strategy, not a quick fix. If you’re feeling hesitant or considering cutting your PR budget, it’s important to understand that meaningful PR results don’t happen overnight. Whether you’re an established consumer brand trying
How Long Should You Invest in PR? The Long-Term Approach for Lasting Results Read More »